What The Company Says?
The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours. The range includes 7 exquisite matte shades.
The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application leaving a matte effect!
The range is enriched with new Light Illum complex that delivers a rich matte effect.
Price: Rs 995 for 4.2 g
Pure Vermeil- Endorsed by Fan Bingbing
Packaging: Lipstick comes encased in sophisticated black casing signed by star Fan Bingbing. Packaging is very similar to L’Oreal Paris moist matte lipsticks. However I liked the casing of L’Oreal moist matte one more. The casing has the shade block similar to the shade of the lipstick. Shade of the bullet is quite unique like the moist matte ones.
Shade: Pure Vermeil is a stunning shade from the entire range. It is a neon red coral pink shade and looks quite bold in person. I would recommend this shade alongwith Lincoln rose and Flaming Kiss for to be going brides. It looked similar to Lincoln rose but more bold and bright than the former.
Pigmentation & Coverage: It is richly pigmented shade. After a long time, I came across a range which is so intensely pigmented. It gives opaque coverage with two swipes. It completely conceals my pigmented lips. It is a great shade for people with pigmented lips.
Texture & Finish: Texture and finish is almost similar to most matte lipsticks. These shades come with matte finish and velvety soft texture. It feels very lightweight on my lips. It never makes my lips chapped or dry. It keeps my lips hydrated for a long time. It did not settle into lines and did not accentuate the appearance of lines .It is the best matte lipstick we now have in the market. I just wish the bullet would not break or melt during summers.
Staying Power: I wore this lipstick in the morning and it lasted on my lips for some 4-5 hours with light meals in between. The shade does not fade completely. It fades evenly leaving deep warm fuchsia pink stain which looks amazing on my NC 42 skin tone.
Rating: 4.75 out of 5 (Highly Recommended)
Worth Repurchasing: Absolutely! No doubt about that. Hoping to get a back up for this shade on offer next time. Fingers crossed. :p